Toothbrushes
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| Product | : | Denta/ Denta Kids Toothbrushes |
| Manufacturers Represented | : | E.B.Creasy Ltd (Sri Lanka) |
| Year of Commencement | : | 1994 |
| Market Position | : | Market Leader |
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Denta Toothbrush was launched in 1994 with the objective of acquiring market share mainly from the imported and locally manufactured brands. Since then Denta has made tremendous headway in the market holding nearly 60% market share. With the success of Denta, the company also launched a junior toothbrush under the brand name "Denta Kid", and two other adult toothbrushes under the brands "O-Guard" & "Ultra-B". |
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